Zimbabwean born founder of Inov-8, Wayne Edy, explains that the Inov-8 brand is all about natural running. “We encourage runners to go barefoot through our transitional shoes,” says Edy. “We are the only company to have reduced our footwear to 3mm with no difference between the heel and forefoot.”
Inov-8, locally distributed by Rebel Elite Fitness, started 8 years ago and was at the forefront of the barefoot/minimalist running trend. All their shoes are neutral and encourage runners to use their natural stride to achieve optimal running efficiency and reduce injury.
Inov-8 has a comprehensive range of running and outdoor soles for different terrain; each offering a different function, whether it is a sole with spikes or a skin sole.
Inov-8 has been working closely with SA triathlete Claude Eksteen to produce a shoe with no heel to forefoot differential, a broad forefoot anatomical last and a speed-lacing system as well as heel and tongue pull-tabs to quickly pop the shoes onto your feet during a triathlon.
They have also launched a shoe specifically designed for the CrossFit personal fitness training concept with a 3.5mm outsole that has a low profile and facilitates the sensitivity of the foot.