Reebok has signed a partnership agreement with the Red Bull X-Alps challenge, making Reebok a main event partner for the 2013 Red Bull X-Alps and official apparel and footwear supplier.

Reebok will collaborate with elite athletes and will launch a new line of footwear and apparel for 2013. This is part of Reebok’s commitment to elevate the profile of walking as a form of fitness.

The Red Bull X-Alps will be the sixth edition of the event where competitors must journey non-stop almost 900km across the Alps from Salzburg to Monaco by foot or paraglider. It is considered to be one of the toughest adventure races in the world.

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