This weekend fishing tackle retailers will again be making their way to the UNISA Training Centre in Ormonde, Johannesburg, for the annual fishing tackle trade show. The SAFTAD (SA Fishing Tackle Agents and Distributors) Show in August has been attracting retailers keen to plan and order their stock for the coming year for more than a decade.

For more than a decade South African tackle distributors have been showing their ranges to retailers at SAFTAD

Since last year, SAFTAD has been branching out with an earlier trade show in Durban to reach the KwaZulu Natal retailers. This was held over the weekend of 23-24 July, with “everybody reporting back very positively,” says SAFTAD secretary Mary-Ann Hodgskin. “Everybody was happy with the turnout.” The nine exhibitors explained their ranges to representatives from 40 retail companies, which means they were talking to 2-3 customers per hour throughout the two days.

Apex Jarvis Walker will again be showing their well-known international brands covering all fishing needs, including Jarvis Walker, Rovex and Quantum rods, Fin-Nor reels, Cortland fly line, Condor fish finders, to mention a few.

This weekend (13 and 14th August) retailers will be able to view the ranges of 40 exhibitors – among them some of the biggest distributors in the industry. SAFTAD members Rapala VMC SA, Sensational Angling Supplies, Apex Jarvis Walker, Pure Fishing, Stealth Fly Rod, etc. will again be there to show their extensive ranges.

The Kingfisher will be celebrating 20 years in the industry with product specials.


The Kingfisher will celebrate their 20 years of service to the industry by offering a host of product specials, in addition to an exciting new range of products to view. These include Daiwa’s new range of Black Gold spinning reels in black and gold, which offer a powerful combination of performance, strength and reliability, as well as the Saltiga multiplier reels that will be back in the market in December. Visitors will be able to see additional models of the Daiwa Saltist and Poseidon Coastline series surf rods, as well as the new Azure three-piece reels specifically for spinning reels that will be arriving in September.

Gareth Adams from Stealth Fishing will again be showing his extensive ranges from Gamakatsu hooks, Dr Slick tools, Suncloud and Smith optics, Accurate reels, Scott fly rods, and many more.

W.E.T. Sports have been steadily growing their fishing tackle offering and have now also introduced the new React range, with an attractive yellow and black logo on combos, carp products and accessories. They have also negotiated a deal to become the agents for the Novateur range of carp feed and EezySun water resistant sun tan lotion, which is sold in individual sachets that come in handy counter-top displays to promote impulse-buying.

Eezy sun
W.E.T. Sports now has the agency for Eezysun sun tan lotion sold in handy sachets.

Most of the other SAFTAD regulars will be back – like Scientific Fly, Awesome Baits, Blu Marlin, C1D2 Tackle, Catz, Columbia, Cyril Caro, Hooked on Bass, Original Muti, Sportex and Venom Lures.

Scientific Fly
Arno Laubscher has been enjoying international success with his locally tied flies.

There will, however, be some interesting newcomers. Although their trading name is new – Invess Trading – Praveen Soogreem and his wife Debbie are well-known to the trade from the old Akals and Okuma days. They will be showing the new ranges they are now distributing.

Two well-known brands will be re-introduced by new distributors – Pelagic clothing gear is now distributed by Fishing’s Finest and Salmo Fishing Lures are available from Fish on Africa.

Other new exhibitors include Carlisle Custom Tackle from the Eastern Cape (Mad Mullet brand), Myphron Trading, Twin Series dips and floats and Specimen Sport Fishing with specimen carp baits. Quiver Outdoor Gear will also be making their second appearance.

Show organiser Mary-Ann Hodgskin with SAFTAD president John Pledger.

Earlier this week 114 retail companies had pre-registered to send representatives, but they are expecting many walk-ins this year, says Hodgskin, because she had several calls from retailers who mistakenly believed that they would automatically be registered because they had registered before.

SAFTAD is a strictly trade only show and retailers are reminded that they will need to bring a business card to register on the day of the show. Entry is free.


The new SAFTAD executive committee will be elected during the AGM held at the show, which will be attended by the latest associate member, Adrenalin Fishing. The 2017 show in Durban will be held over the weekend of 22-23 July in the D.L.I. Hall in Greyville. The date of the 2017 Johannesburg show will be announced after the AGM.

Contact Mary-Ann Hodgskin on or 083 795 5588 for more information.