Xpression on the Beach (XOTB) in Muizenberg has re-opened with a fresh new three-in-one retail/lifestyle concept: in collaboration with Fresch Health & Lifestyle Café they offer healthy eating and their own blend of sports coffee; they teach newcomers to surf or SUP and they also offer an enhanced retail shopping experience.

Model Emma Ellis-Brown tasting Fresch.

Apart from surf and SUP brands like Coreban, they also offer store in store shopping experiences from brands like Under Armour, Hurley, Crocs and GoPro.


Gareth Kemp from Under Armour and his wife Lindsay, from BooRoo boots, attended the opening.

The revamped and expanded beachfront experience store was opened with aplomb with a full house of friends, industry people and well-wishers attending.

Jeanne van Rooyen, Royal Cape Yacht Club Commodore John Martin and surf forecaster Deon Bing.

Brett Archibald, who survived 29 hours in the Indian Ocean after being swept overboard, was there to sign his best-selling book, Alone, in which he recounted how he survived the harrowing ordeal.

Steve Adshade (Billabong), Kevin Lodge (Top Events) with survivor Brett Archibald.
Gary van Rooyen with Coreban’s youngest team rider Levi Mayes.