A new partnership between Craghoppers and Discovery Consumer Products* has resulted in a new line of outdoor lifestyle clothing that will also be available to South African retailers.
The clothing range, designed to appeal to consumers who love to explore the outside world, has products for men, women and children and has the capability to withstand all environmental conditions. It consists of AquaDry jackets in stretch and ripstop fabrics, Climaplus jackets and vests in softshell and fleece, as well as ripstop shirts, trousers, shorts and t-shirts.
The clothing will be branded with Discovery Adventures, which draws its inspiration from the clothing worn by the Discovery channel’s production crews. Discovery has a 3-decade long history of delivering content that embraces the spirit of adventure: the Discovery Adventures lifestyle brand is a further embodiment of these values.
It will be available in South Africa early- to mid-2017, and will be available from Outdoor Sports, local distributor of Craghoppers.
* Discovery Consumer Products is the licensing arm of Discovery Communications.