Petr Čech will become the lead PUMA goalkeeper in the English Premier League after signing an endorsement partnership.
As part of the partnership Čech will promote the evoPOWER gloves and boots across key retail and communication activities as well as feature in marketing initiatives and campaigns.
“I have got to know PUMA very well through their work with Arsenal over the past year and I like the people, their products and their marketing ideas,” says Čech. “They have created some excellent campaigns and events for Arsenal that as a player I’ve been very happy to be involved in. For a goalkeeper it’s also very important to have a glove you totally trust, which I do with the evoPOWER. I’m pleased to be working with PUMA more directly,” says Čech.
“Čech is a consummate professional – a goalkeeper who works hard to maintain the commanding form that results in him being admired the world over,” says Johan Adamsson, global director of sports marketing at PUMA. “He is also a much liked personality in football, a gentleman of his sport. Petr will be a great ambassador for our brand and our products, and we’re delighted he’s joined us.”
Some of Čech’s accomplishments include winning the UEFA Champions League, gaining four English Premier League titles and winning the Premier League golden glove award four times. Currently, he holds the record for the most clean sheets in the history of the Premier League.