Legacy Sport and Leisure, local distributor of Mitre, has teamed with Papadi Integrated Marketing to further promote the Mitre brand locally.
Grant Nicholls of Papadi Integrated Marketing has a rich background in sport, especially the soccer market, where he has a strong history of securing sponsorships for teams and events.
Recently, Mitre signed three year sponsorships with PSL clubs Bloemfontein Celtic, Platinum Stars, and Maritzburg United, as well as with JVW FC — a top ladies SASOL league team — to be their official ball supplier. The sponsorships encompass the clubs as well as their youth divisions.
As part of the deal, the PSL teams will play with the Delta Promax Hyperseam ball and JVW with the Mitre Unido and Delta V12.
“The Delta Promax Hyperseam is the most advanced FIFA Pro quality match ball ever made, and also the official choice of the English Football League, Capital One Cup and Scottish League,” says Nicolls.
“We acquired the Mitre brand in 2014 and immediately decided to re-focus on the football market where the inherent strength of the brand lies,” says Grant Stephens of Legacy Sport and Leisure. “We were really impressed with all our teams and their vision for the future and are delighted to have come to an agreement that will see our latest Hyperseam ball being used for all their home matches.”
“The Mitre Delta Hyperseam possesses the accuracy, speed and power of a stitched football whilst retaining the control and consistency of a bonded football.”
Next season, retailers can also expect to see soccer kit from Mitre, he adds. The kit is being developed and manufactured locally and will feature the same top quality you’re used to from Mitre.