Crazy Explosive: an exciting name for the new adidas basketball shoe that is aimed at “players with explosive moves that play above the rim,” states adidas in a press release. “The introduction of Crazy Explosive is part of the brand’s new design and collaboration strategy that combines unique design and style elements that stand out from the crowd.”

442606

What better way to stand out on the court than in adidas’ Solar Red mid-top basketball shoe, which features their Boost technology from heel to toe and their Primeknit upper, for enhanced comfort, fit and durability? It is designed to “challenge the look of the conventional basketball shoe and make a style statement on and off the court”. For this, the brand has also incorporated a full-length infinity-shaped torsion plate and a TPU roll cage for stability, a new traction pattern for added grip and stability, dynamic lacing, an internal bootie construction for enhanced comfort, and Geofit foam in the tongue.

442612

The shoe, which was launched in the US in July, “allows players like Minnesota Timberwolves star Andrew Wiggins to change the game, propel slashing drives to the basket and embarrass defenders in the air.” Other players that wear Crazy Explosive include Harrison Barnes, Iman Shumpert, Serge Ibaka, Marcus Smart and Justise Winslow.

“adidas came to me with a shoe to make me more explosive on the court,” says Wiggins. “When I tried this shoe for the first time, I really felt the difference when attacking the basket. And we all care about style. You haven’t seen adidas shoes like this before; these shoes are dope.”

442632

“We designed Crazy Explosive to stand out from every other basketball shoe ever released,” says Jesse Rademacher, design director, adidas Basketball. “As players get bigger, faster and stronger, they need footwear that harnesses their raw power and explosiveness. For Crazy Explosive, we tuned our best Boost and Primeknit technologies to meet the needs of these players that are too versatile to be contained and thrive on unpredictability. We packaged it with an equally stunning silhouette and Crazy Explosive was born.”

Advertisements