Following the signing of a recent partnership, Coreban International now has the rights to distribute Silver Cord leashes for SUP, surfing and body boarding. The distribution rights are for Southern Africa, the Indian Ocean Islands, Australia, Israel, Dubai, Spain, Portugal, the United Kingdom, Switzerland, Greece, Brazil and Japan.
Silver Cord’s new surf leash is designed to make the leash strong and safer than regular leashes. It features inner-cord technology, an emergency bail safe device, and three interchangeable components – leash, rail saver, and ankle cuff – that will be available in different colours so that the user can customise his Silver Cord. The inner-cord is activated if the normal functionality of the leash fails.
To help reduce costs to the consumer, components will be sold both in packs and individually.
“The Silver Cord range has revolutionized a stagnant leash market and I firmly believe that every surfer and SUP’er will embrace these products out there – from South Africa, the United States to Down Under and beyond,” says Coreban International owner Gary van Rooyen. “Well done to the boys on restyling and creating this amazing and exciting range.”
“It was critical for us to appoint the right distributor in South Africa,” says Craig Drysdale of Silver Cord. “We needed a national footprint, a high level of professionalism and a motivated partner in a complex market. We are thrilled by this appointment. The global footprint and distribution offered by Coreban is an added benefit. It allows us immediate access to markets and regions through a vertically integrated structure that already exists.”
“I have known Craig Drysdale and his business partner Craig Jarvis for decades, from when we were little groms down at Muizenberg, when we were still using nylon rope and an old school sock to secure our boards, and I have watched them grow up as kids to become great family and businessmen,” says Van Rooyen.
“Gary is hugely respected and highly experienced in the industry and is a great fit for our brand,” adds Drysdale. “Furthermore, the brand is made more accessible to the wider SUP market. We are excited about the future prospects and rolling out before Christmas 2016.”
Product will be available in November.