Helderberg Cycle World, one of the first retailers to become a Specialized concept store, recently relaunched their enlarged store that now provides an enhanced customer experience.


They added 80m2 to the front of the store and updated the layout to open up the space, says Kristy Yeld, retail manager for Specialized Bicycles Africa.

Other upgrades to the store include a seated coffee area for customers, a kid’s area and updated Body Geometry equipment to give the rider that premium experience.


The additional space has allowed us to carry a complete range of Specialized bikes and increase our range of apparel, making sure we can satisfy all the rider needs,” says Petie Viljoen, owner of Helderberg Cycle World.