PUMA has signed endorsement deals with teenagers Malesela Senona and Gezelle Magermans, further committing to athletics in South Africa. Magermans won the 400m gold at the 2014 Youth Olympic Games in China and has been the SA Junior Championships’ 400m hurdles title holder since 2015. Senona is our national boys U18 champion sprinter.
“Gezelle has handled the early stage of her career on the world stage with admirable calm and enthusiasm,” says Brett Bellinger, PUMA’s Marketing Director for South Africa. “She also has great appeal on and off the track and to women specifically, making her a wonderful addition to PUMA’s growing list of female athletes.” One of her off-the-track highlights was being named Glamour magazine’s Woman of the Year at the age of only 18.
“Having Malesela as part of our team at PUMA is great news,” adds Bellinger. “We aim to nurture his high levels of performance, so that Malesela shows the way forward for the development of young track sprinters in South Africa and becomes one of our fastest sprinters yet. He exhibits everything a quality athlete needs to succeed and we couldn’t be happier to run alongside him on this journey.”
PUMA recently launched its School of Speed in South Africa, headed by Usain Bolt as principal and Henricho Bruintjies (SA 100m champ) as vice. It was launched to develop South African youth athletic talent, and to find the fastest young speedsters through a series of athletic events.