New Balance SA provided a full set of cricket equipment and footwear to 119 young cricketers from disadvantaged communities who represented their unions at national age group Youth Week tournaments this month. The kit was handed over to participants from Cricket South Africa’s (CSA) 58 Hubs and Regional Performance Centres (RPC) before each Youth Week tournament played in a different city across the country.

New Balance kit
Cricket SA GM Corrie van Zyl (left), New Balance brand ambassador Dale Steyn and New Balance Africa Country Manager Craig Bowen (right) were photographed with some of the 19 young cricketers who received equipment at the Khayelitsha Hub.

Access to proper equipment is one of the elements that will help close the performance gap between disadvantaged youths and privileged youngsters from top cricketing schools, said CSA’s GM Corrie van Zyl at the Khayelitsha development Hub where some players received their equipment.

High quality equipment, like the new kit that have been used by the likes of New Balance brand ambassador Dale Steyn, will assist with the performance of the boys and girls, Van Zyl continued.

New Balance Africa Country Manager Craig Bowen.

“These young children are the future of South African cricket and it gives us great pleasure to be able to invest in their development,” said New Balance South Africa Country Manager, Craig Bowen, of their R1.4-m development contribution. “We are a brand that embraces the youth and their journey to the top echelons of their sport, so for us to be able to invest in their talent is a great opportunity for us.”

Last year New Balance, CSA technical partner, also donated kit to Youth Week players from CSA Hubs and RPCs.