Skechers Performance is now the official footwear and apparel partner for the triathlon mega giant Ironman South Africa.
“This is the perfect partnership for us to have secured, seeing how committed we are to sharing our performance range with the active market,” says Yusuf Vadi, brand manager for Skechers South Africa. “We have spent a very long time and an extensive budget on R&D and are very proud of our performance range. We cannot wait for the consumer to experience it and its benefits.”
The partnership has been confirmed for 2017, 2018 and 2019. “We are very much looking forward to building a strong relationship with Ironman South Africa and the triathlon community at large,” adds Vadi.
Skechers is available in South Africa from distributor Brandfolio, who says they are thrilled by the “very exciting partnership that will take our performance positioning to another level”.
Skechers Performance last year became the official running shoe partner of the 2016 Ironman European Tour. The brand featured at 26 of the 43 Ironman European Tour races, where they had a strong presence at expo villages and in event-related marketing elements.
In South Africa, Skechers’ presence will be first noticed on January 29th by the tough triathletes who will be testing their skills during the Ironman 70.3 in Buffalo City and their supporters who’ll be visiting the expo village. This will be followed by Ironman Africa in Nelson Mandela Bay on April 2 and on June 18th at the 70.3 in Durban. The last Ironman event is the 5150 in Bela Bela, Limpopo, but the date has not yet been confirmed.