Through his new partnership with PUMA, Virat Kohli will work with the brand to transform the “sport and fitness ecosystem in India” and to develop a range of clothing, footwear and apparel targeted at the Indian youth.
Today the Indian cricket captain signed an eight year partnership deal with PUMA. He joins the brand’s family, which reads like a ‘who’s-who’ of the sports world, many of whom are inspirational leaders in their respective countries and sporting codes.
“Virat has been credited with reshaping the role of a sportsman today; emphasizing the importance of fitness across all sports thus endorsing the ethos of the brand,” says Abhishek Ganguly, Managing Director, PUMA India. “Kohli is a world class athlete who exudes a magnetic personality and effortless style. He inspires those around him, is an excellent role model and will bring great value to PUMA in the years ahead.”
Like several of his fellow PUMA athletes, he will also launch his own product range, which will be based on Kohli’s own signature style and his sense of fashion, and will be targeted at Indian youth. It will be launched towards the end of this year. The range will offer products for cricket, fitness and sports style.