Richard Dixon has swopped the title and responsibilities of  MD of Skye Distribution  for  the challenges and rewards of becoming an entrepreneur with his own retail and brand consulting business Brand Triangle Company (BTC).

After more than seven years as MD of Skye Distribution, Dixon decided to use his 30 years’ experience in the athleisure and fashion footwear and clothing industry to start his own company.

Skye distributes international and well-established in-house brands like Converse, Lyle and Scott, Dickies, Mille, etc. in South and sub-Saharan Africa. Before joining the distributorship side, Dixon had extensive experience in retail, for example as COO of ladies fashion apparel retail brand Contempo, as well as Retail Operations Director at various well-known companies like Scotts, Spitz, John Orrs, Select a Shoe, etc.

He also previously held key executive and directorship roles on the boards of several companies.

“I attribute the secret of my success to consistently being able to muster together a team of high achievers with the ability to innovate, implement, execute and measure creative business strategies, which are primarily driven through a consumer lens,” says Dixon.

He also has a track record in many business turnarounds.

For him, building sustainable profit growth of international and local retailers and brands across sub-Saharan Africa, will remain a key focus. BTC, which he founded in the beginning of this year, focuses on doing business throughout sub-Saharan Africa. It has a three dimensional approach to retailers and brands focusing on:

  • Building innovative brand or retail experiences for targeted consumers;
  • Translating and ensuring that reality prevails in the brand or retail executions;
  • Commandeering brand or retail outcomes through data driven measurable dashboards

Beyond his professional career Dixon is committed to social transformation and serves as chairman of the Forest Farm Cerebral Palsy Association in Sandton, Gauteng. There he is currently focusing on reengineering the 50 year old NGO’s role into that of a world class facility. “A high level of compliance, social responsibility, and ensuring that good governance and managed finance are always high priorities,” he says.