The new adidas Z.N.E. (Zero Negative Energy) Travel hoodie – the second instalment of the Z.N.E hoodie franchise that launched adidas Athletics in September last year – is designed to ensure complete focus and help athletes all over the world remove distractions and maximise their preparation as they travel to and between competing.
The hoodie’s oversized sleeping hood blocks out noise, and enables athletes to sleep and relax when travelling. A series of easy-access, hidden pockets that keep travel items close at hand is built into the hoodie, which is made from heavyweight cotton/polyester/elastane blended fabric. “The game-changing comfort of the original Z.N.E has been reengineered in softer fabric especially designed for the athlete on the road,” adds adidas.
“With the inception of adidas Athletics we have focused on making conditions perfect for athletes in their crucial pre- and post-game preparation. A huge part of this is travelling to compete,” says Brett Burgess, adidas’ senior manager for Training. “It’s crucial that athletes are able to get into the zone and focus on the competition ahead or reflect on their performance when they travel and we’ve worked with athletes to design a range that meet these needs.”
More than 18 000 athletes around the world have been equipped with the first edition of the Z.N.E. hoodie since its launch last September, it adds. “The innovative product will go straight into the kit bag of some of the world’s leading athletes. Stars including Siya Kolisi and Cheslyn Kolbe (who join Wayde van Niekerk and Akani Simbine) will be equipped with the Z.N.E Travel hoodie as they travel the world on their individual journeys to be the best in their chosen sports.”