Adidas’ new PureBoost DPR running shoe is made for runners whose unafraid attitude makes no urban environment unconquerable, says the brand.

Its agile and adaptive design features the latest application of adidas’ Boost technology: the new 8mm heel-to-toe offset creates a natural Boost platform “that stores and unleashes energy more effectively every time it hits the ground. The shoe enables runners to truly feel the streets,” explains adidas.472010

The shoe was developed in response to the needs of the urban runner and designed to be as dynamic and adaptable as they are. “PureBOOST DPR was created to support runners who love the thrill of dodging city traffic, racing street lights and weaving through busy pedestrians, working with the unpredictable surroundings and harnessing its energy.”

“We are seeing runners from all over the world exploring their cities and expressing their own creativity in the routes they choose and the challenges they take on,” says Pieter Warnich, senior manager for adidas Running SA. “As a brand we wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience.”472017-(1)

The new PureBoost DPR’s one-piece engineered circular knit upper is Aramis-tested for a seamless and adaptive fit. It wraps the foot from the inside of the midfoot around to the outside to ensure comfort no matter the route or obstacle runners face.

The shoe’s heel fit counter system is designed to improve support for the wearer’s foot and Achilles tendon, which assists the foot in moving effortlessly. A wider forefoot creates a more stable platform that makes running over varied urban surfaces and around corners easier. The Stretchweb outsole enables a smoother and more flexible ride and works in sync with the Boost technology to help unleash a runner’s full potential.

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