The Pure Emotion slogan on the new 2017/18 Borussia Dortmund home jersey from PUMA pays tribute to the passion, willpower and enthusiasm of the team and its fan base and the joy of the game.
It remains classic yellow and features vibrant black to yellow horizontal gradient stripes. The design also incorporates the brand’s formstrip and a contrasting black ribbed collar.
“I like the new design that PUMA has developed,” says PUMA player Marco Reus. “The horizontal stripes with the colour gradient are really cool,”.
The jersey is made from high quality, specially-developed polyester material that improves player comfort. Its dryCELL technology draws out moisture and helps improve breathability during play.
Before the jersey was launched, PUMA and Borussia Dortmund hosted a joint campaign asking fans from around the world to send their own motivational messages to the team. The best of these messages will be worn by the team on the last Bundesliga matchday of the current season when it faces Werder Bremen. The winning message will also be printed on the new kits and accompany the players throughout the season.