This year’s ISPO Shanghai received around 14 000 visitors who could view products from 572 exhibitors.
The show featured several side events such as the Asia Pacific Trail Running Summit, a morning run, and a rock climbing show that demonstrated how AR can be used in climbing to help get children interested in sports, which is a priority for the Chinese government. As part of the show, ISPO Shanghai also organised the China Kids Sport Industry Development Forum together with the Shanghai Administration of Sport where government representatives and sports experts discussed possible methods and solutions for motivating the next generation to get involved with sports.
Sustainability is still at the fore of people’s thoughts: the Brands for Good forum showcased sustainable products, and businesses shared background information and gave tips on production processes.
ISPO Shanghai also partnered with Tmall, one of China’s largest online B2C retailers, to connect exhibitors and Chinese online consumers who were able to buy products from exhibitors’ current collections and inform themselves about the latest trends.
For the first time, Sports Tech Asia was held in conjunction with ISPO Shanghai. Under the slogan Outdoor Technology. Smart Sports. Future Fashion. visitors were given the opportunity to make contacts from other industries and to learn more about technological innovations in the sports sector such as using 3D printing in the production of sport shoes.
This year’s ISPO Shanghai trade show took place 6-8 July, with the Demo Day the day before opening. More than 270 retailers, distributors and media were able to test products on site. SUP was one of the featured sporting activities, and organisers staged a SUP water polo event.
Next year’s show will be held 5-7 July at the Shanghai New International Exhibition Centre (SNIEC), China.