The Eurobike trade show, which acts as a crystal ball showing future trends in cycling, takes place at the end of the month – and this year’s show will feature 1 400 exhibitors.
“In our view, there is no one trend this year,” says Bernhard Haberzett, marketing manager for bike and sports apparel supplier Craft internationally (locally distributed by Brand ID). “Instead, every segment is seeing its own trend – whether it be mountain bikes, racing bikes or everyday bikes.” One example is that mountain bikers will start to see more loose fitting cycling shorts in ranges.
Vaude is targeting the urban cyclists: offering them clothing where the functionality isn’t immediately apparent and which can be worn to work, for example. “Many people want to show that cycling is an important part of their life, even when they are not on top of a bike,” says Anna Holzner, product manager for Vaude international.
Visitors will be able to get a good view of the apparel in action at Eurobike’s fashion shows, which highlight top products from exhibitors in an active display.
The trade show also offers attendees fun events such as the party for exhibitors and trade visitors on the last trade day (1 September): this year there are three dedicated areas that people can choose to enjoy, each with different attractions such as a professional dirt jump team battle, a house music area, and a historical tour.
The Eurobike trade show takes place 30 August to 1 September and the consumer Festival Day is on 2 September – all in Friedrichshafen, Germany. For more information visit www.eurobike-show.com.