Tekkie Town founder and former owner Braam van Huyssteen is the new chairperson of the Star (Steinhoff Africa Retail) properties division. This new, independent, company consisting of Steinhoff’s Africa businesses, will be listed on the JSE on September 20th.

Tekkie Town CEO Bernard Mostert has been promoted to CEO of the group’s specialty fashion and footwear division, which also includes retailers like Shoe City, John Craig, Dunns and Refinery. This division currently consists of 800 stores.

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The latest upmarket Tekkie Town store. Photo courtesy Braam van Huyssteen.

Star consists of 17 retail brands: in addition to the five mentioned above, well-known retailers in the division are Pep, Ackermans, Incredible Connection and Buco. The company has its own board of directors and management team and operates more than 4 800 stores in 12 African countries, employing 43 000 people.

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Braam van Huyssteen has a talent for securing good leases, like this one in Canal Walk. Photo Tekkie Town.

Property has always held a fascination for Van Huyssteen, who founded Tekkie Town on the back of the huge warehouse space he acquired in George. His ability to negotiate beneficial leases for strategic properties also contributed to Tekkie Town’s meteoric growth and success, which earned him the Ernst & Young Entrepreneur of the Year title. This growth curve continues. In less than a year after Steinhoff acquired the footwear chain in November 2016, Tekkie Town opened 53 new stores in South Africa, Namibia, and Lesotho.

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The latest Tekkie Town store in Canal Walk. Photo courtesy Braam van Huyssteen.

Most recently, they opened an upmarket store in the prime property mall Canal Walk, on August 26th.

The first joint Tekkie Town-Dunns stores will be opened in Botswana this year, Mostert told the George Herald. He also confirmed that the Tekkie Town head office will remain in George.

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Photo courtesy Braam van Huyssteen.
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