On spring day (1st of September) Puma SA opened their 3rd Forever Faster store to Gauteng customers in Sandton City Mall.
The Forever Faster store, based on Puma’s global retail blueprint, is designed to optimize product ‘stories’ whilst revealing technologies used in the production of key performance products (football, running and women’s training gear), according to Puma.
Puma ambassador Nomzamo Mbatha, face of the women’s training range ‘Do You’, made an appearance at the opening where customers browsed the latest sportswear merchandise, such as the Velvet Rope Collection for women, Mamelodi Sundowns gear and Select products.
“Forever Faster stores feature Puma’s key performance products, including our training and running shoes such as the Speed Ignite & Ignite Netfit featuring the Netfit lacing systems, amongst others.These will be worn by the likes of Usain Bolt and SA champions Richard Murray and Henricho Bruintjies,” said Brett Bellinger, Marketing Director of Puma SA.
Puma’s dedication to women’s fitness and sportsmanship extends to personal sponsorship agreements with Johannesburg local Bongiwe Thusi (right wing), Kimberley born Chantelle Esau (stiker) and Venda born Rhoda Mulaudzi (striker) of the Mamelodi Sundowns’ women’s team.
Thusi and Esau are both full-time footballers whilst Mulaudzi (vice-captain) has a full-time job as a financial administrator.
The Mamelodi Sundowns’ women’s team won the national Sasol League twice. Some of the other highlights of the ladies’ careers include participating in the 2016 Olympics in Rio, the Africa Women’s Cup of Nations, the Cyprus Cup and World Student Games. Thusi also won the Tembisa Community Award for best female football player (2016) and Player’s Player of the tournament (2015).
Challenges in the sport include the ladies team not getting the same level of attention as the male teams. All three footballers indicated that their biggest disappointment is that the women’s football teams do not have a professional league to compete in. All three ladies indicated that they hope to see women’s football get a professional league and receive the same treatment as the male teams.
“More sponsorships and PSL for women will increase development in women’s football,” Mulaudzi said.