With a thundering Southeaster necessitating an early closure of the registration tent and expo on the Friday, the Sanlam Cape Town Marathon Expo was packed on the Saturday before the big race, resulting in brisk business and little time for a breather on the stands.

Runners patiently queuing on the ASICS stand for a footscan. Photo: Trudi du Toit


As the official technical sponsor, ASICS SA had a prime spot, which they used to best advantage to attract runners interested in foot scans, motion ID, advice on pacing their races and other valuable running information. They also introduced the latest Flytefoam technology and their running clothing range.

Asics’ latest FlyteFoam running shoe styles. Photo: Trudi du Toit

Close to 20 000 athletes, their friends and families had to make their way past the exhibitor booths at the Lookout in the V&A Waterfront after registration. Africa’s only IAAF gold label marathon attracted a strong international contingent, with Ethiopian athletes winning both the men’s (Asefa Mengstu Negewu) and women’s (Betelhem Moges) titles. Another Ethiopian, Ketema Negessa, was second, and Kenya’s Duncan Maiyo third, while Namibian Helalia Johannes was the second woman to cross the line, and Kenya’s Agnes Kiprop the third woman.

Asefa Mengstu Negewu and Betelhem Moges photographed by Roger Sedres/Image SA.

Apart from the close to 8 000 marathon runners wishing to gain IAAF status credits, about 9 500 runners took part in the 10km Peace Run – 2 000 more than the previous year – while the 22km and 12km trail runs on Table Mountain the Saturday were limited to 500 entrants. All of them had to pass through the expo after registration.


Along the way they stocked up on accessories, clothing and shoes from retailers like Cape Union Mart (above) and The Sweat Shop, where Jax Snyman barely had a chance to talk to the customers crowding round the till.

The crowded Sweat Shop stand.  

As with most expo’s Saucony had a stand to explain shoe technologies and help customers to find a good fit (below), but sold product through their partnership with The Sweat Shop.


Socks were popular accessories with at least three stands specialising in different styles and brands, plus Balega running socks a main feature on the Implus Africa stand and Falke prominent at The Sweat Shop.

Marc Smith and Rebecca Laird from Implus Africa talking to a customer. Photo: Trudi du Toit

Another expo regular was Intelligent Health and Fitness, who explained the latest in Polar wearables (below).