The saying out of sight, out of mind rings true for many things: one of them is brand and product awareness. Distributors should ask yourselves: am I reaching as many retailers as possible? and am I losing out on potential sales?. After all, if retail buyers forget that you do a certain product, they’re not going to order it from you. If you’re unsure, or want to make an even bigger impression on your existing customers, contact Sports Trader: we’re the only trade publisher in South Africa that reaches sport, outdoor and lifestyle and activewear retailers. Talk to us to find out how we can help your business through the Sports Trader magazine and annual Retail Directory & Buyer’s Guide reference publication.

Retailers who are interested in being in the Team Sport Directory, which is sent to clubs, schools, government buyers, etc.: we’ll contact you in November with information on this reference tool.

Distributors: remember that the Retail Directory & Buyer’s Guide is referenced throughout the year by more than 4 000 retail decision makers responsible for buying stock for their stores, which means that your advert will be seen throughout the year. Think of it as an investment in your company’s future sales.

We’re based in Cape Town, but Nicol du Toit will be in Johannesburg next week to discuss Sports Trader’s Q4 issue and the Retail Directory & Buyer’s Guide, both of which will be mailed to subscribers in the first week of November.

To organise a meeting in the Johannesburg area for next week, you can contact Nicol on, and for a meeting in the Cape Town area please contact either Trudi du Toit ( or Carin Hardisty ( We can all be reached on Tel: 021 461 2544.

If this timing doesn’t suit your business, we can also discuss future plans with you at your convenience, and we offer discounts based on annual spend.

We place advertisements where we feel you will gain the most out of it, for example with articles about the sport that you are advertising for.

Are you interested in the articles planned for the Q4 issue of Sports Trader? You can see a list of the articles by clicking here. If you have a topic that’s not on this list that you would like us to consider covering, please contact us to discuss as we are flexible to an extent.