Time is running out to be listed in the 2018 Sports Trader Directory of suppliers to sport, outdoor and lifestyle retailers. And a very big thank you to everybody who verified or updated their details. This will assist your retail customers who use this industry directory to look up suppliers’ contact numbers, brand licensees, or to source new suppliers.

If you haven’t verified the information we’ve been sending you, please hurry and let us know that you still want to be listed as a supplier. We try and follow up with as many companies as we can, but with more than 500 suppliers in the industry, we simply run out of hours per day, no matter how much we try and stretch them.

We appreciate all the time and effort spent on providing the listing information – especially in the busiest time of the year. In these uncertain times it is a sure way of letting your retail customers know that you are still in business. A wrong telephone number can so easily lead to the assumption that your business has closed – after all, if it can happen to one of the oldest outdoor distributorships like Outward Ventures, it can happen to anybody.

And the basic listing is free.

But, a free listing is like having your name printed in the telephone directory – to generate sales one has to do a bit more, like placing an advert in the Yellow Pages. Until close of business to today, we offer a 5% early bird discount on all adverts. To find out more about the different listing options, please contact Trudi du Toit at trudi@sportstrader.co.za.

The 2018 directory will be mailed with the Q4 issue of Sports Trader and should reach retailers early in November – in time for top-up sourcing for the holiday season and finding new stock for the new year.