The Feetures specialist sock brand, now distributed in South Africa by SBR Agencies, was founded by an experienced American sock maker who wanted to offer runners the very best sock there can be.

“In 2002, after spending more than 25 years with a leading manufacturer of athletic socks, I believed that there was an opportunity to create a better performance sock that took advantage of the latest breakthroughs in sock technology,” Hugh Gaither explains the founding of the family-owned and operated Feetures company. “As a runner and someone who is passionate about being active, I wanted to design a great sock that would enhance the performance of runners and other athletes.

“My son Joe, who was 15 at the time, came up with the Feetures name during a brainstorming session around the dinner table, and thus a brand was launched.”

Hugh Gaither with sons John and Joe.

Feetures provides three different levels of cushioning: ultra light; light cushion and max cushion. The super thin ultra light socks are extra breathable and are designed to keep the foot cool under the most intense conditions. The high-density cushioning in the light cushion socks provides extra protection in high impact zones – offering cushioned comfort without bulk. Max cushion socks are created for runners who prefer a technically advanced sock with extra cushioning and offer the ideal blend of performance and comfort.

SBR Agencies are introducing the Feetures High Performance and Elite ranges into South Africa.

The original ultra light cushion High Performance sock features Lycra power bands so that the sock hugs the entire foot in a comfortable, supportive, way. Breathability is supplied by iWick fibres that keep the foot cool and dry and mesh on the top that also provides ventilation.

The technically advanced Elite range – in ultra light, light and max cushion options – is constructed using Sock-Lock technology, which provides targeted support where it is needed most. This results in an enhanced fit, as if the sock and foot becomes one, as well as maximum support and blister protection. iWick further keeps the foot cool and dry.

Toes are created in such a way that there are no seams that might irritate the skin.

A unique benefit of the Feetures sock range is its Lifetime Guarantee. “We stand behind the quality of our socks and want you to have a great experience with every product we make,” the brand says.  “If at any point you are unsatisfied with one of our products, you may return it for a replacement pair.”