Mizuno will be the technical and apparel partner of the Comrades Marathon from next year until 2020 — and this also means good news for retailers.
“The difference between this deal and previous deals is that Comrades branded attire will be available not only at the Comrades Expo and online, but at countrywide outlets throughout the year,” says Comrades Marathos Association (CMA) GM, Chris Fisher.
Mizuno will therefore not only feature prominently at the 2018 Comrades Marathon and Expo, but throughout the year.
“We also wanted a partner that offered an alternative range for the more budget-conscious end of the market, in addition to their usual offerings.”
Comrades runners come from diverse communities from all over South Africa, as well as from 69 countries around the world, and “we wanted a partner that could cater for this,” explains Fisher.
From next year, all athletes registering at the Comrades Expo in Durban and at the Pietermaritzburg registration venue, will receive an official Mizuno-Comrades race T-shirt with their race packs and goodie bags.
“We look forward to meeting the diverse needs of the Comrades Marathon’s ultra-distance athletes and stakeholders, says Ian Hepplewhite, the new CEO of local distributor, Brand ID. “This is an exciting time for us. Mizuno not only supports sporting activities by offering better sporting goods, but also develops products and services that make the most of the value of sports and actively spread that in daily life. We will contribute to making people around the world happy through the power of sports.”
Comrades is the most iconic running event in South Africa, believes Mizuno brand manager Paul Copson. “We look forward to highlighting our innovative product offering within apparel and footwear to the runners and aspiring runners who dream of running Comrades.”
The sporting goods and sportswear brand was founded in Osaka, Japan, 111 years ago. Since then, it has grown into a well-known international brand, which has signed sponsorship deals with prominent sports personalities and teams over the years. Among them are Olympic athlete Carl Lewis, Czech tennis player Ivan Lendl and the All Blacks rugby team. Products are manufactured in factories in Germany, France, China, Scotland and Hong Kong.