Michele Wiltshire recently won a prestigious Gold Stevie award, recognising excellence in business, for her work as MD of the US experiential marketing and event company, Pop2Life. South African industry members, however, might know her as a partner in Pat Wiltshire Sports and daughter of company founder Pat Wiltshire.

The Stevie Award is an international accolade awarded by the creators of the International Business Awards and American Business Awards. This year organisers received more than 1 500 nominations from 25 nations, and more than 170 professionals around the world participated in the judging process.

Wiltshire won the award in the Women in Business category, which recognises women entrepreneurs, executives, employees and the organizations that they run. She won the top honour in the ‘Female Executive of the Year – Business Services – 11 to 2 500 Employees – Advertising, Marketing, and Public Relations’ category, and also won a bronze medal in the ‘Woman of the Year – Advertising, Marketing & Public Relations’ category.

Since 2002 the Gold Stevie trophy has been awarded to organisations and individuals with exceptional achievements in business in more than 60 countries. The silver and bronze Stevie medals were introduced in 2012. The name is derived from the Greek word Stephen, which means ‘wreath’ or ‘crown’.

Pop2Life is a New York-based experiential marketing and event company that has won numerous awards for its campaigns and recently became part of the Condé Nast organisation.

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