Skechers Performance will continue its successful association with Ironman South Africa as the official running footwear and clothing partner for 2018 – the year that the World Championships comes to Africa for the first time. Last year, the relationship the brand established with Ironman in Europe over the past few years was extended to South Africa until 2019.
The three-year partnership agreement in South Africa means that Skechers will again be supplying Standard Bank Ironman South Africa with finishers’ T-shirts, staff T-shirts as well as staff footwear in 2018 and 2019.
Globally, Skechers Performance has become associated with the Ironman races: apart from exposure at the race and expo, several of the top Ironman triathletes wear Skechers GOrun, and the brand also developed official Ironman footwear for some of the international events.
Skechers Performance ambassador Lionel Sanders, the renowned Canadian Ironman champion, came second in last year’s Ironman World Championship, with David McNamee, who came third, also wearing Skechers. Lucy Charles, who came second in the women’s competition, also wore GOrun footwear.
Ironman will feature prominently on South African triathletes’ calendar with the 2018 Ironman 70.3 World Championship taking place in Nelson Mandela Bay (Port Elizabeth), on September 1 and 2 – the first time that an Ironman world championship will be hosted in Africa. It is expected that this event will attract more than 6 000 athletes from 100 plus international qualifying events from across the world. The world championship races will be part of a week-long festival of lifestyle events for visitors to enjoy.
The Buffalo City (East London) Ironman 70.3 on January 28 next year will offer 100 athletes qualifying slots to the Ironman 2018 World Championship.
This will be followed by the Nelson Mandela Bay Standard Bank Ironman African Championship on April 15th.
The Ironman South African Tour Series will also be back in 2018. This series helps athletes who register to schedule their season and better assess their fitness and test their equipment and nutrition. Qualifying B-races are scheduled to complement the three A-Races. Athletes who finish each race in the Tour will receive a custom-made medal, a digital social badge and will be recognised on the series website as well as at the awards ceremony of the Standard Bank Ironman 70.3 Durban on June 3.