This year’s ISPO Munich trade show received 84 000 visitors (down slightly from the previous year when there were 86 841) from 120 countries, and 2 801 companies exhibited. Next year the show will feature an additional two halls, which means visitors will be able to see exhibitors across 18 halls. It’s expected that growth will come from the outdoor, health and fitness, and innovative textiles markets.

One of the key topics at the show was digitalisation in the industry, and it had a special area in one of the halls where people could learn about digital solutions in product development, manufacturing, and in marketing and sales. They could also get an idea of how fit their own businesses are by using ISPO’s Digital Readiness Check. To check your own, visit the ISPO Academy page where you will find a link to the free evaluation.

Gert-Boyle
Photo: Frommel fotodesign for Messe München GmbH.

Gert Boyle (above), was honoured for her lifetime achievements and presented with the ISPO Cup at the VIP Dinner. She built Columbia into one of the leading outdoor brands after the banks just about wrote it off when her husband died. She also appeared in several campaigns for the brand as the tough, no nonsense, Ma Boyle who oversaw the creation of innovative, durable product that passed the toughest tests. To start with she put her son, Tim, through vigorous product testing in the video campaigns, and later she worked with celebrities such as Zac Effron.

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