The Eurobike cycling trade show is creating a supportive environment for start-ups through its Start-Up Academy and a special category in its Eurobike Awards. “With their unbiased and sometimes radical thinking, start-ups are quite often important impulse providers and drivers of innovation for the bicycle market,” it explains. “However, gaining access to the market is not always easy for newcomers.”

Start-up finalists in the Eurobike Awards will be able to present their companies and products live to a specialist jury on the day before the trade show starts, and winners in that category will be announced on the day.

The Start-up Academy takes place on the first show day (8 July) and will cover examples of both successful and failed cycling start-ups to explain what to do and what to avoid.

Eurobike 2018 will feature 1 300 exhibitors and the organiser expects more than 40 000 trade visitors over the three days. It takes place 8-10 July in Friedrichshafen, Germany.