The 25th OutDoor show held in Friendrichshafen this year attracted 30 000 visitors from 88 countries. And despite the European Outdoor Group voting to support an outdoor show with a strong digital and consumer focus organised by ISPO in Munich from next year, the Friedrichshafen show organisers are confident that the attractions around Lake Constance will again convince members of the outdoor industry to support the Friendrichshafen show, which they vow to continue.
“With the concept for this fair, we are continuing our tradition of showing what the industry needs – in the past, in the present and in the future,” says Klaus Wellmann, CEO of Messe Friedrichshafen. “We have the highest hopes for next year.”
This year a Retail First initiative was launched, which focused on the needs of the international retail trade: “Our new approach has widespread approval,” says Head of OutDoor, Stefan Reisinger. “Visitor quality is exceptional and there is continued growing appreciation from retailers for this annual get together at Lake Constance.”
The annual party took to the water this year Messe Friedrichshafen invited retail, industry and media partners aboard the Sonnenkönigin cruise ship to celebrate the show’s 25th birthday.
During the show 200 international products were launched by the 950 exhibitors from 40 countries, of which 247 were entered for awards. There were also 137 talks and presentations.
For the first time a parallel programme of events and outdoor activities were offered to consumers under the motto OutDoor for all. These included microadventures, gear testing, talks and movie nights at the Midsummer Festival on Lake Constance, the German National Bouldering Championships, and other activities enjoyed by more than 10 000 consumers.