After partnering with the FNB Magalies Monster MTB Classic earlier this year, FALKE has now extended its reach into the MTB arena and is now a sponsor of the Fedhealth MTB Challenge and the Origin of Trails MTB Experience.

“Both events will enable us to connect with our core MTB consumer,” says Keaton Quarmby, Group Marketing Executive FALKE. “We have the perfect offering from our Advance Performance All-Terrain sock to our Everyday Sport collection of bike and trail running socks. As both events take place over the weekend, they don’t only attract competitive athletes, but instead also cater for families and friends which results in a wonderful festival vibe. There is really something for everybody over the weekend and that is what we like.

“FALKE has the perfect opportunity to reignite the brand in that we get to connect with the consumer (entrants and supporters) and build these relationships from the ground up. We are confident that this partnership will deliver on-point brand exposure. We look forward to showcasing our Spring Summer 2018 Sport Collection at both events and cannot wait to be part of the experience.”

In addition to these two MTB events, the Origin of Trails will feature the newly-launched trail run that takes place on the second day of the MTB event, which FALKE’s sponsorship also covers.

The fourth annual Fedhealth MTB Challenge takes place 16 September and the sixth Origin of Trails MTB Experience takes place 24-25 November.