FILA is taking a big, bold step in September and will participate for the first time in the Milan Fashion Week. It will have a fashion show as well as an exhibition at the prestigious, cultural institution of La Triennale di Milano, “setting a milestone that will celebrate the brand’s centenary history,” it says. “FILA has chosen to defy expectations and challenge its limitations with a bold and provocative event that combines the legendary history of the brand with its brave and outstanding vision for the future.”
“I’m excited to drive FILA into a new chapter of its history,” says Gene Yoon, FILA’s Global Chairman. “Change is a constitutive element of the brand’s DNA. After many successful collaborations in fashion we thought it was now a natural progression to be present in the official schedule of Milan Fashion Week with a proper FILA fashion show, together with an exhibition of the brand’s rich heritage to deliver 360-degree storytelling.”
FILA is locally distributed by Footwear Trading.
FILA tennis stars shine
Tennis is still at the heart of the brand’s roots and tennis players, Marin Cilic, John Peers and Timea Babos continue its legacy of excellence. Cilic and Peers won the men’s singles and doubles titles respectively at the Queen’s Club Championships, and Babos the women’s doubles title at the Birmingham Classic.
Cilic defeated Novak Djokovic to win the Queen’s Club Championship for the second time (first time in 2012). He now ranks World #5. This win is his 18th ATP World Tour singles title.
Peers and his partner, Henri Kontinen, defeated Jamie Murray and Bruno Soares. The double title is Peers’ 18th and he moved up two spots as result of the win to World #5 in the ATP World Tour doubles.
This was Babos’ second double title for the year and 18th overall. Together with partner Kristina Mladenovic they defeated Demi Schuurs and Elise Mertens.