Outdoor footwear was the leader in sales growth in the European outdoor market in 2017. Shoe sales grew a high 13.4% to €1.7-bn, compared to only 7.2% growth for the whole industry, according to the State of Trade 2017 report published by the European Outdoor Group (EOG). The total value of the European outdoor market industry is estimated to be €5.86-bn.
“This is a very, very good performance, better than expected,” says EOG president John Jansen. “That is the strongest growth we’ve seen in the industry since 2010, and we’re very proud of that.”
Compared to the market stagnation in 2015 and very low 3% growth in 2016, this does constitute a big improvement. The State of Trade 2017 report was based on data from the 115 EOG member companies.
Clothing remains the highest revenue earner at €2.94-bn, although sales growth was a low 5%.
The next highest growth figure was achieved by sleeping bags – 9.7% growth to €118-m, and the biggest loss was in the tent segment, with sales 9.8% down to €152-m.
The growth in all the product segments were as follows:
- Clothing: €2.94 billion (up 5%)
- Shoes: €1.7 billion (up 13.4%)
- Backpacks: €409 million (up 5%)
- Accessories: €403 million (up 6%)
- Tents: €152 million (down 9.8%)
- Climbing accessories: €135 million (up 6.7%)
- Sleeping bags: €118 million (up 9.7%)
“The results of the 2017 State of Trade are hugely encouraging and show how successful our industry is,” says Pauline Shepherd, EOG Head of Market Research, who produced the State of Trade report.