Next year’s Eurobike cycling trade show will take place a little later in the year: 4-7 September instead of 31 July to 3 August as previously scheduled. This year the show took place 8-10 July, almost two months earlier than the traditional time slot.

Industry members are divided about which timing works better for them, but organisers and the German Cycle Industry Association (ZIV) have decided it’s better to move the show to a later date again.

Eurobike was moved earlier this year to enable companies to do launches at the show. For this same reason, this year the show was only open to the trade. Next year it’ll again have three days for the trade in the week, but the last day (Saturday) is open to the public.

The trade show will again be held in Friedrichshafen, Germany.

The 2018 show attracted 37 379 visitors and 1 400 exhibitors, of which 100 companies were new to the show. Last year there were 42 590 visitors, but keep in mind that this year only trade members were allowed to visit Eurobike.

“Although our premiere of Retail First, with strict admission management, led to a slight drop in the number of visitors, it also meant that the quality of visitors was pushed up to the highest level ever. Thus, the pure exchange between industry professionals at the stands was strengthened, even as the length of the show was reduced to three days. So Retail First proved to be a successful measure, and we will keep it in place going forward,” says Eurobike director Stefan Reisinger.

Retail First was first introduced at the recent OutDoor trade show. It offers free admission to speciality retailers and a simplified system for distributors to invite visitors, amongst others.

This year’s show took place 8-10 July (Sunday to Tuesday) in Friedrichshafen, Germany.

Awards a-plenty

This year 366 products were entered into the Eurobike Award (last year 458), which rewards products that have the “potential to define new trends in the bike market,” says Eurobike. Of these, 45 were selected to be included in a special exhibition area in the foyer during the show, 13 of which received the Gold Eurobike Award and 2 the Green Award. Visit the Eurobike site to see all the winners and see some of the innovative new products here.

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Start-ups pitch their products to judges and live and online audiences. Photo: Messe Friedrichshafen.

The Start-Up Pitch was a new initiative introduced this year aimed at helping new companies get exposure and a stepping stone into the industry. The pitch took place on the day before the show opened and operated in a similar way as popular TV shows such as Shark Tank, giving each participant three minutes to pitch itself and its products.

The twenty finalists presented their products to six jury members. From these finalists, five were selected to win Start-Up Awards. In-person and live-streamed audiences, via Facebook and Eurobike’s website, were also able to watch the presentation and to select their favourite product, which won the Public’s Choice Start-Up Award.