And so, Nike won the boot contest at this year’s 2018 FIFA World Cup: Harry Kane’s six goals scored in his Nike Hypervenom Phantom III boots were enough to earn him the Golden Boot award. In addition, 100 (64%) of the 156 goals scored at the event, were with a Nike boot. Of these, the majority (41%) were netted by Nike’s Mercurial boot – including the four scored by the scintillating French youngster Kylian Mbappé.

Apart from Mbappé, four other players managed to score four goals. Two of them wore PUMA: final Man of the Match Antoine Griezmann played in PUMA Future, and Belgian Romelu Lukaku in PUMA One. The other two were in Nike Mercurial: Cristiano Ronaldo wore the Superfly VI Elite and Russia’s Denis Cheryshev the Vapor XII Elite.

At the final count 23% – or 36 – of the goals were scored in adidas boots, with the X18+ (on 13) and Predator (12) in the lead. The 11 goals scored in PUMA boots constituted 7% of the total.

The remaining 6% were contributed by other brands, namely ASICS DS (3 goals), Mizuno Rebula (2), New Balance Furon (2) and Umbro Medusae and Under Armour Magnetico one each.

For good measure two Nike teams also inspired fans to keep on buying their shirts until the final match.