The Beat of Mamelodi, personified by the Mamelodi Sundowns team’s trademark singing and dancing, and the personality of the team and township will be celebrated in the campaign around the new 2018/19 season kit PUMA developed for the PSL Champions.
In addition, the campaign “also connects everyone through their daily hustle as they live and work in South Africa and prepare for each Sundowns football match,” says PUMA South Africa Marketing Director Brett Bellinger. “The beat can be represented in a heartbeat – the fans and the team beating as one – and this is symbolised by a subtle M (for Mamelodi) heartbeat which pulses across the front of the shirts.”
The evoKNIT technology featured in the new jerseys with their unique designs is ahead of its time, says Mamelodi Sundowns spokesperson Thulani Thuswa. “We will also have even more fan gear on offer and our card-carrying members will still enjoy a 20% discount.”
The shirt and shorts incorporate PUMA’s evoKNIT thermo-regulation technology and engineered cooling zones in the shirt act as channels regulating the body’s temperature, while dryCELL technology provides moisture management across the fabric with high-performance yarns that wick sweat away from the body. The seamless evoKNIT construction provides a lightweight second skin feel, so the fabric acts in harmony with the player’s movements and not against them, allowing for improved performance on the pitch.
See the new kit launch here.
New running technology
PUMA combined two of their technologies in the new Hybrid Rocket running shoe (above) to create a hybrid foam that performs equally well on the track or road as in the gym. They mixed their Ignite Foam cushioning and NRGY beads technologies to create a foam that provides exceptional cushioning and energy return for longer, faster runs.
When running, the Ignite Foam reacts first on impact, providing instant energy return, followed by the NRGY beads that provide cushioning, returning to the Ignite Foam that absorbs the energy to create a rebound effect during the toe-off phase. The result is cushioning and energy return for your longer runs.
Its stylish evoKNIT upper not only provides instant comfort and a sock-like feel, but it sports a sleek, fashion-forward design with fire colours.
PUMA’s new super-light technical running shoe, the Speed 300 Racer, incorporates all three of the brand’s new performance features, namely:
- Profoam – PUMA’s all new high Rebound EVA midsole provides lightweight cushioning and responsiveness;
- Proplate – engineered from nylon, the forefoot Proplate propels you forward, generating more speed through the toe off phase;
- Fusefit – enhanced knitted upper with fully customizable lacing.
The upper provides customizable lacing, while maintaining a sock-like, knitted feel.