In May this year Bolton launched the Nano sneaker range under the Jordan brand to great reviews. “This is not your average range of sneakers as it comes with added advantages,” it says. “These advantages we believe will set us apart from our competitors. The quality of sneakers in South Africa is at an all time low, with price being the key deciding factor when choosing one brand over another. Just when you think you have seen it all another pops up.”
The Nano series offers a balance of all the key elements that the modern consumer is wanting, and also includes the quality and versatility to adapt to the rapid trends set out by the apparel suppliers. “We have taken these attributes and created a product that will suit your customer’s pocket. We are able to achieve this by converting our imported range to a Proudly South African manufactured product.”
The Nano series is manufactured at its Cape Town factory and Bolton has partnered with reputable component suppliers based in South Africa, which will allow them to be innovative and offer rapid speed to market of their product.
The Nano V hit the stores in June. “The early input allowed us to gauge the market’s acceptance and in doing so, allowed us to formulate our roll out plan for Summer 18. We will present our summer plans to retailers at our seasonal regional road shows in early August.”
Retailers who bought into the first round of Nano V in June can look forward to the updates in the colour combinations, which will be on display. The in-store target date is October 2018. Retailers will need to keep a close eye on their sales as our plan will be to introduce two or three colours per month with a targeted lead-time of 4 to 6 weeks from order placed to delivery in-store.
At the same time they are launching Nano VI with which they are breaking the mould of strictly synthetic and introducing a full cow suede sneaker. “We believe that the Jordan brand has enough equity to play in this area. The unique feature of the Nano VI is the use of a Stroebelled sock that replaces your standard insole board. This allows for extra comfort and flexibility for the end consumer.” Nano VI is offered in a 5-11 size curve.
Retailers are reminded that Bolton’s locally manufactured ranges are made to order and you choose the size curve you want. “We will be operating on a first come, first serve basis and colour options are limited to allow us to introduce new colour combinations on an ongoing basis.
“Our target distribution channels remain our independent retailers who have remained loyal to the Jordan brand over the years. Chances are that you could be the only retailer offering a particular colour in your area.”
Nano VII is due in March 2019 followed by Nano VIII in April 2019.