Supermodel Adriana Lima is PUMA’s newest women’s training ambassador. She is a “fantastic mom, a role-model to millions, and a real badass,” says PUMA. “If you’ve never seen her train, you are missing out. How else would she stay in shape to headline those fashion shows? It’s thanks to her relentless and hardcore training regimen. From runway to gym, from high fashion to sports – she is the real deal.”

One of PUMA’s objectives is to empower women. It does this by giving them the right “tools”. “It’s essential that they have tech-infused products with fashion-forward designs to help them work towards being a better version of themselves and the only way to be you is to do you.”

“Supporting, encouraging, and empowering women is important to me; this is one of the reasons I wanted to partner with PUMA. They’ve worked so hard to encourage women to be themselves and to show them that by working hard, you can accomplish anything,” says Lima. “People have seen me on runways and magazine covers – with this new partnership with PUMA, I want to share my personal training journey and what it takes for me to achieve a healthy balanced life.”