From next year the Eurobike cycling trade show will have a sister show in Thailand, ASEANBIKE powered by Eurobike, which will serve as a B2B2C platform for the South-East Asian market.

“The Association of South-East Asian Nations (ASEAN) region is a promising future market as the number of production sites are continually expanding,” explains Stefan Reisinger, Head of Eurobike. “In addition to the growing production of bicycles and components in the South-East Asian region, incomes and the standard of living are increasing, as is the demand for high-quality bikes. We see great potential here, both at sourcing and OEM levels, and as a future market for western brands.”

In addition to Thailand, the ASEAN region includes Cambodia, Indonesia, Laos, Malaysia and Myanmar as well as the Philippines, Singapore, Vietnam and Brunei.

Bangkok was chosen as the host city because of its logistics and infrastructure: among others it has two international airports and many hotels and restaurants.

Cycling has also become increasingly more popular in the city, says the organiser. This is especially thanks to government infrastructure investment. It’s expected that Thailand’s cycling market value is expected to be $280-m by 2020, reports the Thai Cycling Association.

The first show will take place 3-5 October 2019 at the IMPACT Exhibition and Convention Center in Bangkok, and the new trade show will be run by N.C.C. Exhibition Organizer (NEO), which has over ten years of experience of organizing the International Bangkok Bike trade show in Thailand. Messe Friedrichshafen is the organiser of Eurobike in Germany.