Lisa Raleigh, a wellness expert who is encouraging South Africans to improve their fitness through her Rebound program, has been appointed South African brand ambassador for the new Kinetic Power athletic footwear range.
She advocates using Rebound – also known as a trampoline – to jump your way to fitness by following a program she developed. She will appear in Power’s It’s your Move brand campaign, which is all about flexibility and adapting to the natural motion of your foot.
Raleigh’s program, Rebound with Power, will be supported by in-store activations and will also be promoted online and via print and social media.
“Lisa is a great match for Power as she brings her unique brand of integrity and drive to the table as an active voice of the targeted consumers,” says Swastika Juggernath, marketing manager for local distributor Bata South Africa. “As one of South Africa’s leading wellness and fitness influencers we are confident that she will drive engagement and interest.”
Raleigh says she is looking forward to her new partnership with Power. “There is always a sense of excitement when working with a new brand and I am confident that my ethos and what I represent will draw attention to Power and engage new brand believers and enthusiasts!”
Power’s range of durable and comfortable mid-priced athletic footwear offers big name-brand technology and styling at an affordable price, says Juggernath. Some of the technologies include Flex Dial Pro, a specific pivot point, which helps to reduce friction so that the athlete can change direction easily and ESS stabiliser, a mid-foot stabiliser that offers additional support during all activities.
Gripton technology ensures that the soles of the shoes improve traction in any direction, which is useful when an activity requires many stop/start motions like jumping and lunging during a Rebound workout. Plazma 2 cushioning is a unique system that absorbs the impact from heel and foot strikes.
“Power Footwear boasts a range of colours and trendy designs to ensure that you look great and feel even better when you’re on the go,” she says.