A new local brand was last week launched into a few retail stores. “Ama ‘Tekkie is a true South African brand,” says Reinhard Barnard, founder of the brand, which he registered ten years ago.

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“The designs are uniquely African in spirit and they have already found a niche in the market.”

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The sneakers for men, women and children with their distinctive bright graphics have been introduced into selected retailers and pop-up stores as a brand activation. The favourable reception convinced Barnard to make it available to a wider retail market. It is available from amatekkie.co.za.

A former retailer and owner of Model Sport in Worcester, Barnard began developing shoe ranges and alternative retail concepts a few years ago.

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