The new Vodacom Bulls and Blue Bulls home and away kits from PUMA feature a chain mail underlay and panels in shades of blue, which represent the plates of body armour that protect warriors going into battle. The panels also create an illustration of a bull’s head, says the brand.
“The players display immense courage when they put their bodies on the line, so we decided to have some fun with the concept of these warriors protecting Fortress Loftus,” says PUMA South Africa Marketing Director Brett Bellinger. “We are confident the striking design of the new shirt is going to resonate with the fans.”
The green and white away kit also has ties with the Bulls’ link to conservation groups. “In 2019 the #BullsFamily will partner with conservation bodies in becoming warriors and custodians of our natural heritage,” says Blue Bulls Company CEO, Barend van Graan.
A third kit, which is based on a Marvel Comics superhero and will be launched in January, will be worn during local derbies.