As part of its Giving Tuesday* efforts, Skechers has donated more than 10 000 items to Californian residents who had lost their homes and personal possessions in the wildfires through partnerships with NGOs such as the Salvation Army. It is also holding a fundraising campaign at its California stores during the holiday season for the California Community Foundation’s Wildfire Relief Fund.

These items include new shoes, socks, clothing, hats, as well as gift bags with a variety of items such as toys, snacks, etc.

“The scope of California’s wildfires is unfathomable – the city of Paradise and neighbouring areas have been decimated. These people have lost their friends and families, their homes, their jobs. And as a California-based company with many friends who evacuated and some who lost everything in the Woolsey Fire – this disaster strikes very close to home for us,” says Michael Greenberg, president of Skechers. “Giving Tuesday is a special reminder that every day is an opportunity to make a difference in the lives of those in need. And this holiday season, more than ever, is a chance for all of us to come together as a community and as a state to rally for these devastated people.”

During December, more than 1 500 pairs of BOBS from Skechers shoes will also be donated in partnership with Delivering Good to kids who have been impacted. The BOBS from Skechers program has been used in the past to help victims of disasters, for example following Hurricanes Katrina, Harvey, Irma and Maria. To date it has donated over 15-m pairs of new shoes to children in need.

* Giving Tuesday is a movement in the US that celebrates and supports giving and philanthropy. It’s currently in its sixth year and was founded in partnership with the United Nations Foundation.