Skechers started the year in a ground-breaking way with the company’s executives breaking the first ground for the expansion of their corporate headquarters in Manhattan Beach and Hermosa Beach, California. The expansion to several adjacent buildings will more than double the company’s office, design and showroom space to just over 330 000 square feet.
The office expansion became necessary due to the fast growth of the company, which more than doubled its annual sales over the past four years, and the anticipated future growth.
“We started Skechers in a Manhattan Beach condominium in 1992, and now we’re a global brand with annual sales of over $4-bn in 2017,” said president Michael Greenberg at the ceremony. “Through our years of incredible growth, we’ve called the South Bay home, so to be able to expand our headquarters where this company was born, is important to who we are.”
It had become a challenge to run the growing business from the existing space, added Skechers COO David Weinberg.
All buildings are being developed with sustainability in mind to achieve LEED Gold certification. Earth-friendly features will include solar panels, daylight harvesting and motion-controlled lighting, high-performance glass, R30 insulation, and Forest Stewardship-certified wood. Additionally, landscaping will utilize drought-tolerant bio-filtration planters with low-water-use plumbing and irrigation. Skechers will also continue its ongoing commitment to reduce waste at every level across the entire corporate headquarters—from recycling services to eco-friendly kitchen materials.
“We have always focused on meeting the needs of consumers around the world, growing our business significantly including more than doubling our annual sales in four years, said Robert Greenberg, Skechers CEO. “But we also believe there are numerous opportunities to strategically expand our business. With completion anticipated for 2022, this beautiful new headquarters will mark the celebration of our 30th anniversary.”
The inroads Skechers Performance footwear and clothing made in the athletic footwear market made a big contribution to the company’s growth. This was assisted by strategic alliances with leading elite athletes and events.
In January Skechers Performance renewed its relationship with the Chevron Houston Marathon and Aramco Houston Half Marathon where it was the official footwear and apparel sponsor for the 6th year. A limited-edition collection of official race footwear and apparel were sold during the expo, where Skechers Performance elite athletes two-time Los Angeles Marathon winner Weldon Kirui, as well as four-time Olympian and 2014 Boston Marathon winner Meb Keflezighi, signed autographs and met fans at the Skechers Performance booth. Kirui also competed in the half marathon.
The race collections feature the Skechers GO RUN Forza 3 and Skechers GO RUN Ride7 for both men and women. The limited-edition designs include “Houston” on the heel pull tab as well as an outline of the state of Texas on the side of the heel, with a star placed to represent the city of Houston.
Skechers Performance has also been the official footwear partner of the Los Angeles Marathon since 2014.
The success of the GO GOLF range can to a large extent be attributed to the success of Skechers Performance ambassadors like Olympic medallist Matt Kuchar, who celebrated his second title of the season at the Sony Open at Waialae Country Club in Honolulu in January. This moved him seven slots higher to second place in season points for the FedEx Cup.
“We’re exceptionally proud to be on Matt Kuchar’s team in what’s already turning out to be a career season for this amazing athlete,” said Greenberg. “His dedication and will to pull through for victory is an inspiration, and we love that fans are watching him do it all in Skechers GO GOLF.”
Kuchar has been a respected elite golfer since he entered the spotlight as US amateur champion in 1998. As a professional he had two victories in a season for the first time in 2013 and also helped the US squad beat the international team at the Presidents Cup. In 2016, Kuchar won a bronze for the United States at the Olympics and was also part of the victorious US team at the Ryder Cup. He is currently # 22 on the Official World Golf Rankings. He joined the Skechers Performance Golf Team in 2014.
Known for its lightweight, high-quality, stable and comfortable designs, Skechers Performance GO GOLF and the other Skechers ranges are locally distributed by Brandfolio SA.