From a sports trade show frequented by retailers and distributors, ISPO has evolved into a show promoting electronic games (eSports) and digitization.

Skateboarder Tony Hawk spoke at the ISPO Digitize Pioneers Night. Photo: Messe München GmbH.

An ISPO Digitize Pioneers Night was, for example, added to the programme, which was addressed by skateboarder Tony Hawk (above) on how “digitalization will bring about a lasting change”.

eSports got a boost from the FIFA19 tournament hosted at the Globetrotter Store (see below) as part of the ISPO Munich Sports Week. Visitors could also participate in various electronic sports games at the special ISPO Digitize Area.

The Globetrotter eSport tournament held during the ISPO Sports Week. Photo: Messe München GmbH.

Athletes interested in a more active form of sport did get the opportunity to participate in the ISPO Munich Night Run and by plogging – collecting garbage while jogging – through the streets of Munich.

The 2019 ISPO show also focused strongly on sport stars and other celebrities. The ISPO Cup, for example, was awarded to ex-biathlete Ole Einar Björndalen, instead of a member of the industry, as in the past when the likes of Columbia’s Gert Boyle received this award. Other VIP guests were Olympic beach volleyball champion Julius Brink, top model Barbara Meier, ultra-runner Florian Neuschwander, sprinter Gina Lückenkemper, Olympic ski champion Anna Veith, and double Olympic swimming champion Britta Steffen. Ski mountaineers Hilaree Nelson and Jim Morrison were special guests on The North Face stand.

Olympic skier Anna Veith. Photo: Messe München GmbH.

 The new president of the European Outdoor Group (EOG), Mark Held, also attended ISPO Munich. From this year ISPO will present the OutDoor show in Munich in June after many years of the show being held in Friedrichshafen. About 700 exhibitors have confirmed attendance at the ISPO OutDoor show, which will also have a strong digital focus. The dates of the traditional retail-focused OutDoor Friedrichshafen trade show have been changed to 17-19 September 2019.

There was also time for paying attention to the most innovative products from the Snowsports, Outdoor, Urban, Health & Fitness and Team Sports segments which were awarded gold. The BrandNew product winners also attracted some attention.

A record number of 2 943 exhibitors and around 80 000 trade and consumer visitors attended the 2019 ISPO München sports show this year. While the number of visitors was 5% down, the number of exhibitors was 5% up from last year.