PUMA is making big inroads in the European soccer world: earlier the year it signed PSL winners Manchester City and now, starting from the 2019/20 season, PUMA is La Liga’s new official technical partner. It will supply the official match ball for all games in the top Spanish leagues (La Liga Santander and La Liga 1|2|3). Nike had been La Liga’s supplier for 23 years.

“The ball is the most essential element in football, this sponsorship is the epitome of performance,” says Johan Adamsson, PUMA’s Director of Sports Marketing. “La Liga has some of the world’s best teams and players and this is another step in our efforts to achieve No Football without PUMA and it ensures an even stronger global reach for our brand.”

La Liga is said to have a total of 2.7-bn viewers across 183 countries per year. PUMA also sponsors two new clubs in this league: Girona FC and Valencia CF.

“It is an honour for an historical sports brand like PUMA, that dresses great teams, important sportsmen and recognized artists, to want to associate with La Liga, the best football national league in the world, and contribute all its technical quality to our ball, which is such an important element of our competition,” says Juan Carlos Díaz, LaLiga’s Marketing and Commercial Director.

New Borussia Dortmund kit honours 110 year anniversary

One of the teams that PUMA dresses is Borussia Dortmund, which debuted its new home kit on the pitch this past weekend. It is specially designed to commemorate the club’s 110th year anniversary and PUMA combined traditional and modern elements for a clean, classic look with modern graphics.

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Marco Reus, Borussia Dortmund’s captain, models the new kit.

The neck label also pays homage with the following text: 110 Jahre. Gestern. Heute. Morgen. Für Immer Borussia Dortmund (110 years. Yesterday. Today. Tomorrow. For ever Borussia Dortmund).

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The home shirt features PUMA’s dryCELL technology, with moisture wicking properties to keep the body feeling dry, even during strenuous exercise.

Other details include the woven BVB and embossed PUMA logos on the front of the shirt.