South African footwear brand Olympic International will partner with The Rock Mountain Bike and Trail Run Festival as the official footwear sponsor. Attracting more than 1 000 participants, The Rock is considered to be one of the biggest MTB and trail events in Paarl.

“We believe that our association with an event of this stature will not only grow awareness around cycling and trail running, but also allow us to showcase the technical capabilities of our sports shoes, specifically our cycling range,” says Fahiem Frizlar, marketing manager at Bolton Footwear, distributor of Olympic International.

Olympic International supplies a range of cycling gear that includes four cycling shoe styles as well as cycling shirts and shorts. “The technical and functional footwear offers the ideal combination of lightweight, waterproof fabrics, high-grip soles and the optimum all-day cycling comfort at an affordable price,” says Frizlar.

“Furthermore, we want to create more awareness of the Share A Pair initiative, whereby used sports shoes are distributed to needy children and adult charity organisations,” he adds. There is no better way to raise this awareness than amongst sporty and active people.”

Over the next few months Olympic International will provide bins at various events around the country. “Share A Pair (of used shoes) and pay it forward to someone in need,” says Frizlar. “Donate your pre-loved sports clothing and footwear at any of the Olympic International bins provided at events and everything will be distributed to needy beneficiaries.”

The Rock, now in its second year, will this year take place at Rhebokskloof Estate from 27-29 29 September. It will consist of a three-day mountain bike stage race with a distance of 48km to 54km per day and elevation of 950m to 13 000m per day. There will also be a two-day trail- run and seven other individual rides and runs on the weekend for families to enjoy.