Fila SA has signed a sponsorship deal with the biggest matric Rage Festival in South Africa. The Rage Electronic Music Festival 2019 will be held in Umhlanga, Ballito and Johannesburg from 29 November till 8 December 2019.

Synonymous with the end of exam season, the festival has become hugely popular with students wishing to celebrate in style in the company of over 120 international DJ’S.

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“The party hubs are spread around various venues in all locations boasting nightclubs, refreshing pools, lush beaches and other cool areas,” says Laurence Slotsky of the local distributor, 1721 Distributors.

Fila will also be partaking in multiple events as a lead up to the festival, which is expected to drive consumers to retail stores to buy their Fila apparel, footwear and accessories.

“The Fila brand is super-hot and the youth want it,” he adds. “Ragents, who are huge influencers all over the country, are posting images of themselves in Fila.”

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The RAD European designed range of Fila men’s and ladies underwear collection is now, for the first time, available in South Africa. This range is designed to complement the overall look and feel of the Fila heritage collection of apparel and accessories.

“Only using ultra soft cotton with spandex, this product defines body support with stretch and sheer comfort,” says Slotsky. “The Fila branding is positioned where the consumer feels proud to show off the product with self-expression, courage and progressive ideals.”

Cultural influencers and consumers are wearing the undergarment bodywear for the right occasion and mood: they want to show it off, he adds.

The range offers something for everybody.

  • For her: a stylish range of thongs, briefs, boyshorts and sports bras in assorted colours and designs.
  • For him: a choice from an assortment of comfortable multi-coloured briefs and trunks that show off the branding above the waistline.

All the undergarments feature comfortable stretch elastic with Fila branding.

The undergarment category is supported with a full social media campaign and in-store graphics to support the brand. Winter 2020 will see the introduction of additional product lines and Fila South Africa will offer an ongoing stock replenishment programme.

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Redefining modern sports fashion, Fila has had an outstanding season thus far with their kids heritage apparel, footwear and accessories ranges.

“The collection captures the essence of this iconic sports fashion brand to bring the beauty of Italian design to the market for kids,” says Slotsky. “The sell-through at store level has been beyond expectation.”

Parents are prepared to spend on their kids and want their children to look cute and individual. As we enter the festive season they want to spruce up their kids’ wardrobes. It is therefore the ideal time to offer your customers something fresh and fashionable for their off-spring.

Fila South Africa also offers retailers a last chance to stock up on their fashionable range of men’s, ladies and kids swimwear for summer 2019 in time for the holiday season.

“We launched a fantastic limited range of the global Fila swimwear collection this summer,” says Slotsky.

The range is fashionwear that has all the technical properties required of swimwear, including:

  • Strong resilient fibers that are soft and comfortable for fantastic fit and feel.
  • Fabrics that are extremely durable and resistant to shrinkage.
  • Fabrics that are quick drying, offer UV protection and hold their shape.

“The success of this range can be contributed to the fact that consumers are able to wear the Fila products as fashionwear, outerwear and undergarments — suitable for different occasions and moods. Therefore, expose a little more skin and feel comfortable all day long.”